10 Untapped Social Media Opportunities For Businesses

10 Untapped Social Media Opportuinities For Businesses is worth exploring for achieving your business goals.

As a business owner surely you have plans to be on Facebook, YouTube, and Instagram – but there are other untapped effective social media channels worth exploring to amplify your business goals.

As part of the marketing strategies for businesses, Social Media channel selection plays an important role in defining the success of the marketing goals. A strong presence on social media sites is very important today. The audience is on these channels and so does the business need to refocus the orientation. 

In this blog, I will discuss the opportunity in social media channels which are less explored but have ample opportunity for business growth.

Note: As of 2020, Facebook is the largest social media platform globally with 2.6 billion monthly active users worldwide.

Businesses have seen the benefits of social media and some new businesses are still struggling to get started. If the latter sounds like you, keep reading. Social Media Marketing is an important strategy for your business awareness, to improve audience reach and to promote your products and services better. You’re about to learn how selecting social media channels can help build your business better. 

Every Business User’s Choice

Most Popular Social Media Platforms
These social media channels are very popular for their reach and active monthly users and are part of every social media marketing strategy.

Facebook 2.6 billion
Businesses can probably survive without having a Facebook presence, but the marketing potential and audience reach it can provide are often too good to pass up. You can potentially use Facebook Pages, Groups, Events, Live and Short Videos for your business goals.Top 10 favorite Facebook advertising features: Lead Ads, Video Ads, Engagement Ads on Wall Posts, Remarketing, Interest Targeting, Demographic Targeting, Behavioral Targeting, Facebook’s tracking pixel, Website Conversion Campaigns, Carousel Ads to display multiple images or videos (up to 10) within the same ad unit, Facebook Messenger Bots.

YouTube 2 billion
YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively. Video content can be a valuable addition to any business’s marketing strategy. As the number one video sharing platform, YouTube is a great site for any type of video content. YouTube Live is a great opportunity too. A product video gives 64 percent more likely purchase product conversion. Important features for business marketing includes: Video Marketing, YouTube Brand/Personal channel, Advertising.

Instagram 1 billion
Using Instagram for small business is a powerful (and affordable) way to grow your company. With Instagram, you can reach new customers, stay connected to your existing ones, and even make sales right from the app, which makes it the perfect platform for marketing your small business. Let’s take a look at some of the most important features of Instagram for marketers. Instagram Video posts(video up to 60 seconds long), Instagram Live Video, IGTV, Stories, Shoppable Tags In Stories, Turn Existing Posts Into Ads, Hyperlink Username and Hashtags In Your Bio, Geo-tagged Content.

Related: How To Promote A Home Baking Business

Twitter 330 million
Amplify your business on twitter by doing following things: Build a profile that stands out, Build a Community/Engagement, Brand Authority, Brand Promotion, Text links in tweets, Tweets-threading, Make Use Of Hashtags, Tweet Company Announcements, Post Job Offerings, Venture into paid.You got to explore soon Twitter Spaces-the wave of popularity of the new audio social trend.

LinkedIn 260 million
LinkedIn has added many new features to strengthen the connection between businesses and their communities. Strategies that really work on LinkedIN are Company page, actionable content,  Leverage groups, Start your own groups, Use InMail.Use LinkedIn Polls.Answer a Question.Advertise.

SOCIAL MEDIA CHANNELS WORTH EXPLORING…

10 Untapped Social Media Sites for Business Promotion

You are right to decide on to be on the most popular social media channels but a great strategy is a mix of popular and niche channels to reap you the best ROI. The most popular channels are already too competitive and are saturated for the audience you want to target unless you really have a product or service which really stands you apart from the rest of the competition in the market. So you surely can have Facebook, Instagram or Twitter as your strategy but do include one or two from these opportunity channels to see the result for your business goals.

• Pinterest 459 million
  A huge opportunity for businesses to promote their brand and reach new customers on this platform. Create a Pinterest Business account, Use Boards to Create Categories, Create Pins to promote business products or services. Claim your website which will appear on every Pin that has your content. Utilize the Power of Brand Marketing Through Pinterest Tags. Leverage Brand Marketing through boosted content or tagging on your social platforms. Tag products. Add a Pinterest Tag to your site to Track Conversions and  Measure Campaign Performance Build New Audiences, create compelling ads.
• Tumblr 371 million
  It is essentially a microblogging social media platform, with an emphasis on sharing content. You can create multiple blogs, and post various types of content, such as text, images, quotes, links, and even music or video. Gives you better google indexing.
• Quora 190 million
  Quora is a knowledge sharing platform. You can use this as a potential channel to build authority around your domain by connecting and answering questions related to your business. 
• WhatsApp Business 1.5 billion
  WhatsApp Business is a small business owner friendly free business app. WhatsApp Business allows small businesses to communicate one-on-one with their customers in a safe and closed environment. There are other paid features also available. WhatsApp Business API gives business owners the leverage to Create a business profile. Quick Replies.Automated Messages.Customised Product Catalogs
• Snapchat 46 million
  With a Snapchat Business account, you can set specific filters so your ads will reach specific audiences. This can help you reach Snapchatters who are already interacting with your brand. But it can also help you reach a new audience. You can use social influencers to manage your account.
  Related: India Surpasses US To Become Snapchat’s Top Market For New Users With 32% Downloads
• Messenger 1.3 billion
  Facebook messenger has features that can boost your communication with leads and customers interacting with your Facebook page. You can Embed messenger directly on your website to make it easier for customers to interact with you directly from your website. Messenger can help your business to simplify customer acquisition, can provide the in-store experience of speaking to a salesperson with the convenience of shopping online. Respond to enquiries and recommend relevant products to build trust in your business and drive more sales.Drive awareness. An easily accessible spot for questions and re-engagement. It also has Messenger chatbot. Click to know more about Facebook Messenger for Business.
• WeChat 1.2 billion
  The super app is the single largest social network in China, and it’s gaining momentum elsewhere, too. Click here to understand How to use WeChat for business
• Reddit 48 million
  How to Market on Reddit: A Guide for Businesses
• Telegram 400 million
  Telegram Is A Great Marketing Tool to Amplify Your Business. During the pandemic, the usage of Telegram has blown because of user-friendly features which can specifically benefit businesses. Know more about Telegram as a business marketing tool.
• Medium 60 million
  Medium is an effective marketing channel for your business. You can Re-publish content from your blog or website. You can create a collection around a focussed theme related to your business. You can publish visual content that tells a story. You can link back to your website or blog.
  Read > How to Use Medium: The Complete Guide for Marketers

Want to improve your social media marketing strategy?

Selection of the right platforms for your business needs a good strategy with creativity. While there is no definite mantra what works best for business but a thoughtful plan is the first step in the process. After a selection of platforms the content strategy defines goals.

If you want to improve your social media marketing strategy, I can help. Contact me today to understand the scope and how I can help you use social media to attract and engage your potential customers for your business.