Grow your Yoga Business with Right Strategies!
Growing your Yoga Business in an online space can be a challenge. But we should not forget that the Internet is an influential medium which can help you get visibility and reach to your potential customers. So following the right strategies can make you successful in your domain.
Challenges
When you start with your yoga studio, you have all things set a right way and you know you are an expert in your domain. You might have done some local visibility through flyer distributions but still the footfall is not there. Reaching out to your audience is a challenge and investing in flyers and hoardings is a cost.
Trust me Internet is a very strong medium to build your brand, visibility and authority. You can potentially use this medium to reach out to your audience.
Investing time in social media marketing is a simple and right way to get started and get connected with like minded. This medium can help you consistently be there in an online space visible to your prospects.
Lets Understand Yoga Business
Yoga is a wellness business and a lot of people are moving towards a wellness lifestyle. In this customer centric business you need to focus on what your client is looking for and how best you can offer a right solution. This business will grow when you will be present online, you will connect and engage with like minded people, you will share knowledge to build authority and you will offer Yoga as wellness service to create followers who then can be your recommendation for your services and efforts.
Yoga as a Market
Yoga is a prospective market. Lots of people are adopting yoga as a lifestyle habit to manage weight, stress, overall wellness, depression, flexibility etc..
Build a Brand
As a yoga studio you need to build a strong brand around your core values and offerings. You need to be present online so that you can create your like-minded community to share common interests and share how your studio is helping people get healthy.
Your existing customers would be your online recommendations to your prospective customers.
Key Strategies to Make your Yoga Studio Successful:
- Build an Authority
People like to follow who have authority in their subject/domain. Develop a strong community on Yoga & Wellness. Share Information. Be Consistent in your approach. Update & Inform people on general wellness with yoga, tips on how to be healthy etc… You can create community on Facebook, Instagram, Blog.
Simple Ways to Start a Blog! | Be a Selfpreneur! - Build your Community
Involve. Engage and Communicate with your students and new visitors on your social profiles. Publish pictures of your class, students, celebrations, success stories and asanas at your yoga studio. Let people know how much fun it is to be at your studio. - Build Relationships
You need to build relationships with your clients, students and new visitors. Communicate effectively and be customer centric in your approach. Connect with them, understand them and help them as mentors. - Build Knowledge Base
Share interesting information with your clients on Yoga & Wellness. Use mediums like Blogs/Twitter/Facebook Live/DIY Videos to communicate - Be Visible
Use social media effectively, Be consistent, Be Effective on Social Media for your presence and brand visibility. Effectively use Facebook, Instagram, Pinterest, Youtube, Twitter, Blogs. - List your Business on local directories/app
Listing your business on local sites/apps can really help you generate good enquiries. List yourself on Google Business, Justdial, UrbanClap, Olx etc. - Be Flexible
You are building a business, so you need to be flexible with your customers. Understand their needs and try to develop programs as per their needs. - Be Strategic in Pricing
Develop different types of program and pricing to include all set of clients visiting you. Plan it this way so that you can accommodate the maximum need of different customers. It’s good to be flexible in pricing in initial days to rope in new customers - Ask for Recommendations and Reviews
Your clients and students are the ones which can spread the positive buzz about you. Build strong relationships and ask them to write reviews/recommendations on Facebook/Google Business Page/Justdial for you. - Build Strong Database
No worries how many turn back and join you but don’t forget to build your database for future communications and to understand what your customers are looking for. Ask the basic details like name, contact, email and reasons why they want to join yoga, working/stay at home, age etc.. - Follow Up
Following up with your network is very important. Send Mailers, Newsletters or WhatsApp about useful update, offers, achievements etc..
Connect. Involve. Evolve. Grow Your Business
Author: Pallavi Vyas | Internet Business Consultant | Empowering Small Business Owners in Online Space | info@pallavivyas.in | reach me at 9821789292
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