Best Practices to Boost Traffic is the key to generate effective leads which could convert as sales for you. Generating more traffic means to have right internet marketing strategy in place which includes search engine optimization and social media marketing for effective results for your business.
Steps for Best Practices to Boost Traffic
Mobile Friendly Websites
Create simple, light and responsive websites which are easy to download and are mobile friendly.
Clean, Fast Download Websites
Avoid excessive JavaScript, Flash Data Files, Heavy CSS, Unnecessary Plugins. These can be messy making your site slow, increase on your download time and also challenging the spiders to index your web site.
Focus on On-page optimization.
Pay attention to your meta data and optimize your site content accordingly. Don’t over-stuff, make it easy for the user and not for the spiders to interpret. Create a meaningful meta description as this is an important and effective way to stand chances for the relevant traffic to website.
SEO needs Patience to show results!
It is important to understand search engine optimization is an effective method to stand competitively in the SERPs.
But it’s a slow process and requires time to achieve that position. There is no short cut. So be prepared for at least 3 months to see the final results which will reap results for you.
Get into Details
Getting into the minutest of the details would help you get good results. Make use of the appropriate search phrases within your key phrases, optimize your anchor text, give the alternate descriptions to your images, define h1-h5 tags, and define breadcrumbs. All these small efforts will help you getting noticed by these online search engine spiders.
Create a Social Media Marketing Strategy
Once your on-page optimization is done. It’s time to create an online marketing plan which will help you optimize your web marketing efforts.
Position your website as per your audience or market. Implement social media marketing strategy and search engine marketing to reach to your potential user who is part of that niche.
Be sure you plan appropriate key phrases(hastags) for social channels.
Identify the user groups, forums, social networks where these individuals are looking for these specific products and services.
Reach out to them, engage with them, advertise to them and help them reach your website. Make a point of using these same words and phrases on your web site in order to lift the rating by the major search engines.
Market with interesting videos and ppts on social channels and offer transcripts for video and sound content that you simply submit to your web site.
Be watchful. All what you are doing needs to be analyzed and then practiced further for better results? Use Alexa or perhaps the Google toolbar to keep track of your page rank.
Monitor your Google analytics weekly to see if you are getting the results as per the execution plan.
There is no right or wrong in search engine marketing. Same strategy can work well for one and may not deliver the same result for the other.
So you need to check what is working best for you and then make changes in your plan and again monitor and see results.
Paid Marketing
If you have budget then do invest in paid marketing. Initial few 6 months is good for you to invest in paid marketing, as anyways SEO takes time to show results.
Paid marketing would boost visibility instantly. Moreover you would be able to index faster in search engine results.
Initial few months paid marketing can help you generate leads also. When you would be able to get desired effects from SEO then you can reduce your budget but still it’s important that you do paid marketing with your SEO and Social Media Marketing.
Facebook Ads and Google Ad words are effective mediums which make you reach your niche customer in less of time, with effective reach.
Learn About Online Paid Advertising for Small Businesses
Content Marketing
Leverage blogs, forums, groups and communities by leaving comments. Engage in discussions and by populating great content material which can help you get back links to your website.
Note: Don’t spam blogs and forums if not related to your product or company by unnecessary leaving links to your web site.
Build an authority so that people start following you. When posting comments on blogs and forums, make sure your site content are appropriate and helpful.
Understanding your subject matter will assist you in leaving important comments. Implement new information and facts swiftly to maintain your site helpful and appropriate.
Improve your site by making use of the information you possess.
Create blogs and micro communities to populate interest based content on them. This would help you expand your keyword targeting. Moreover would pull the users who don’t make decisions instantly but like to read more before making any decisions.
So you can make this medium to help sharing knowledge base around your products and services which later can convert as a sales lead for you.
Moreover you can monetize these content verticals through Ad Sense or use them to advertise banners with promotions around your services.
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Article Marketing is the greatest opportunity for you to stand high in the search engine results. You need to procure unique, interesting content to populate on various social channels as well as blogs.
The only thing that will make your channels sticky and engaging is the original and relevant content.
Knowledge sharing on social channels has become very important. Users engage with videos, content, they share, they read reviews and comments of other users and they make decisions.
So plan this carefully as in longer run this will give you more relevant conversions.
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